Hey all… a few updates from marketing. Quick update on engagement rates from last week's brand launch.
14 Feb 2023, 15:19
Hey all… a few updates from marketing.
1. Quick update on engagement rates from last week’s brand launch
- Total of 3200 viewers (and growing). All organic.
Twitter - 1800 views
YouTube - 1400 views
Linkedin - 5 views (Opportunity here).
- Looking at key moments, we can see a significant spike in interest for the Sovryn Financials sections. We are building a brand book and section of the website for this product now, to start lead gen ASAP.
- Analytics data for the new site took up to 48 hours for data to start processing/tracking… so site volume and conversion stats will be put together for the end of month community report (presented at monthly community meeting).
- Partnership discussions progressing post stream.
- AI artwork guidelines will be shared with community shortly!
2. Key focus now on
- Promoting Sovryn Dollar - lead gen prior to launch and launch campaign.
- Renewed promotion of SOV token - Influencer campaigns coming this month.
- B2B promotion of both Sovryn Dollar and Zero (API integration for 3rd parties to offer loans).
- dApp 2.0 Launch.
- Campaign to drive uptick in staking (when unpaused).
- Argentina targeted campaign with RSK (RSK funded) to promote DLLR and Zero and drive traffic onto the ecosystem.
Tune into community call on 2nd March for performance report post-launch, and more detail around what’s coming up/launch dates in March 🙂